Author : Shrinivas S Hegde 1
Date of Publication :8th June 2017
Abstract: Recommender systems are important for businesses because they can help companies offer product recommendations to customers. There are many acknowledged consumer-oriented recommender systems, particularly in e-commerce. A clientproduct matrix is built which matches company clients to internal company products. Pairing of clients and products is based on co-clustering principles and reveals potential future purchases. Compared to other consumer-oriented recommendation systems, this approach takes into account the need for interpretability. The recipient of the generated recommendations are sales and marketing teams; hence, a detailed reasoning will be done in straightforward English that considers multiple aspects regarding why a client may be a suitable match for the particular offering.
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