Author : Gaurav Sharma 1
Date of Publication :22nd February 2018
Abstract: The continuous growth in banking technologies has made consumers more adaptive to better ways of using banking for their ease and comfort. How fast the customers may adopt (or reject) a new technology in banking and what are the factors/dimensions which are responsible for that adoption/rejection is what makes this study prudent. Hence, this research aims to investigate factors that influence the behavioural intention to use the newly launched Immediate Payment Services (IMPS) in the banking sector in India keeping security and privacy in concern. Technology Acceptance Model (TAM) is used to identify the adoption of IMPS as a technology by customers considering Security in mind. The findings verified and confirmed that Security & Privacy is one of the main factor which impact attitude towards the intention of adopting IMPS along with Easy accessibility, Convenience, Reliability, Usefulness and Time Saving
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