Author : Georges Bellos, Samar Bilti Noaman
Date of Publication :15th March 2025
Abstract: The main objective of this study is to find out how tourism is viewed in Beirut and if its citizens actually are in favour of
valorizing its resources or not. Therefore, the research also wants to assess if it succeeded or failed overall. Today, any coastal
Lebanese city, including Tyre, Saida, Jbeil or Beirut faces a problem in properly managing its natural, cultural or touristic resources.
Therefore, cities like Tyre, Saida, Jbeil and Beirut, have not utilized their resources optimally (irrespective of natural, cultural or
touristic), have had records of possessing incorrect and values and setbacks in human capital.
To examine the current situation, in the way that the central authorities in Beirut view the valuation of the Lebanese heritage as a
way to improve tourism (and ultimately to improve the country’s GDP), our study demonstrates through the findings, collected both
from unstructured interviews and structured surveys, that a much larger population wants to preserve the Lebanese heritage as a
means of improving economic development (e.g. Saule, 2004). As such, the study utilized mixed qualitative and quantitative research
methods through distributing structured questionnaires and unstructured interviews. Provided our selected data collection methods,
our results provided a better understanding of how tourism can be sustainable in Beirut, and how it can be beneficial to the GDP. For
the purpose of this research, we will discuss further the quantitative statistical interpretation.
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