Date of Publication :15th March 2025

Abstract: The main topic of this research was to assess the current situation of tourism in Tyre and to identify and interpret the reasons behind the failure or success of the tourism industry in the area. The main problem that Tyre is facing is the ineffective use of assets, wrong ingrained principles and the weaknesses in human capital. As such, and in terms of research concerns the researchers sought to investigate were that the success or failure of tourism in Tyre relies greatly on the conception and utilization of tourism players of local resources as well as their attempts for development of tourism activities. The study helps in assessing the current situation of Tyre and in highlighting the weaknesses as well as providing alternatives and ways to make better use of resources. The research problem and question that the investigators addressed led the research to ask in what way did the valorization of resource said in the development of tourism in Tyre. This led the researchers to assess the current situation in Tyre and study the effect of resources whether human or physical in the economic development of the area through tourism practices. And Besides being one of the major Phoenician capitals, Tyre has tremendous potential for a successful tourism dynamism. And, as such, because of its rich history and yet wealthy land, Tyre can inevitably achieve a promising economic development and well-being of the nation. In order to analyze the situation, we conducted study through a qualitative descriptive approach and used the interpretation of secondary data through analyzing the results of questionnaires and interviews, following the qualitative descriptive interpretation of qualitative and quantitative secondary data, via secondary data collection methods. Preliminary results showed that sustainable tourism development in Tyre is contingent due to the presence of all necessary resources. However, Tyre lacks proper administrative management and organization of its scarce resources. All results emphasized on the importance of human capital in the development of any tourist destination, in Lebanon through investigating the case in Tyre.

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