Date of Publication :28th June 2024

Abstract:This study sought to 1) understand behaviors of tourists in religious tourism to make wishes at sacred destinations, 2) understand concerns of Thai tourists towards the experiences of religious tourism to make wishes at sacred destinations., and 3) understand the effects of the experiences of Thai tourists towards religious tourism to make wishes at sacred destinations on the decisions to revisit. The data was collected from the sample group that consisted of 400 Thai tourists who had made religious trips to make wishes to sacred things at religious destinations in Bangkok by the means of a questionnaire. The research hypotheses were then analyzed using the Multiple Regression Analysis method. The result suggested that 1) tourism experiences in the aspects of spiritual escapes, services, learning and aesthetics were affected Satisfaction towards wish making for love in religious destinations with a statistic significance (R2 = 0.80), and 2) the overall satisfaction in religious tourism that affected decisions to of the tourists to revisit was in a high level of 78.00% (R2 = 0.78).

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