Author : Varun M Deshpande 1
Date of Publication :8th June 2017
Abstract: The advent of social networking and e-commerce empowered by cloud computing has created a paradigm shift in how people around the world communicate and do business. Amount of data being generated and information being shared by users is growing exponentially each hour. People around the world, have openly embraced the era of information technology, and almost unknowingly, it has become part and parcel of their daily life. However, the multitude of facilities provided by companies such as Facebook, Google, Amazon come with few potential concerns. Digital privacy of users and data security are at top of this list. Each company publish their own data policy and hence user generated data driven advertisements need to be analyzed carefully and holistic privacy preserving regulations enforced. We highlight results obtained from an online survey conducted to get an end-user perspective to these concerns on their digital identity. A compulsive effort is required to setup open standards based policy framework to achieve privacy preserving social networking and secure opt out mechanism needs to be offered to the users who do not wish to share their personal details with 3 rd party. We describe a trust based novel secure data sharing framework for implementing open standards on data security and privacy. This would be one step towards providing trustable software solutions for secure cloud based services.
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