Author : Tushti .P. Bakrania 1
Date of Publication :8th September 2017
Abstract: In the recent scenario of E - business online shopping has developed a huge importance. The development and growth of online shopping has given n number of opportunities to the organization to provide competitive advantages. There are n number of companies which are selling their products through on line portals or provides service online. Compared to other countries online shopping in India is not very common but it is growing at an immense speed then other countries. This paper gives brief idea of online shopping in India its positive and negative effects. It also provides scope of upgrading in online shopping websites. A finding says that online shopping is the best convenient way for consumers. But people also worry with the risk associated with it like privacy and security risk. Many organizations uses Internet to provide information and communicate with people which helps them to get idea what consumers exactly want, what are there demands and organization can also get feedback through them. But, there are various uncertainties attached with online shopping such as misuse of personal data, return or exchange policies, testing of product etc.
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