Open Access Journal

ISSN : 2394-2320 (Online)

International Journal of Engineering Research in Computer Science and Engineering (IJERCSE)

Monthly Journal for Computer Science and Engineering

Open Access Journal

International Journal of Engineering Research in Computer Science and Engineering (IJERCSE)

Monthly Journal for Computer Science and Engineering

ISSN : 2394-2320 (Online)

Imparting Digital Pedagogy Driven ICT solution in CBSE Schools of India & Middle East:A Case Study on DSDIGITAL PVT. LTD

Author : Aniket Srivastava 1 Dr. Parul Verma 2 Dr. Atul Pati Tripathi 3

Date of Publication :28th December 2018

Abstract: The case examines how India based DS Digital Solutions Limited (DS Digital), grew in a short span of time to emerge as a leader in the ICT market for e-learning and m-learning. It explains DS Digital's strategy of developing product portfolios unique pedagogy and expanding its variety of digital content presence in CBSE schools of India and Middle East. The company is the pioneer in providing IT-enabled education solutions for the K-12 segment as a digital arm of a publishing company. DS Digital created a wide base of customers including government and private schools. The company expanded into foreign countries mostly through inorganic route which saved it costs related to market research and marketing. DS Digital even diversified into running pre and formal schools which were viewed as its way of forward integration and risk diversification by industry observers.

Reference :

    1. ​​American International School official website. http://www.aisch.net (Accessed on July 7, 2013)
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    4. Awwad, F., Ayesh, A., & Awwad, S. (2013). Effectiveness of laptop usage in UAE university undergraduate teaching, The Turkish Online Journal of Educational Technology, 12(2).
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    6. http://www.dsdigital.in
    7. http://www.cbse.nic.in
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    9. http://www.khda.gov.ae./en
    10. http://www.mhrd.gov.in.

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