Author : Pathan Noumankhan Sayeedkhan 1
Date of Publication :21st October 2020
Abstract: The constant use of the internet by adults of this era is increasing, and it will increase in near future. Since majority of potential customers are online, using at least one social media channel. The data generated through social networks can provide significant insights into today’s customers. The data can be analyzed to identify needs and requirements of the customers as well as to create personalized marketing content. By means of Persona creation many marketers identify their potential customers and prepare personalized content to target them. In this paper we have done a literature survey to identify potential use of machine learning technology to create marketing personas. The advantage of using machine learning is that it reduces the need for supervision by a human being if any change in processing is required. Hence it can be used to generate automated marketing persona, further this persona can also help in creating personalized marketing content which can be again automated with machine learning.
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