Author : Parveen Sultana 1
Date of Publication :7th March 2015
Abstract: Cloud computing is gaining momentum as a substitute for traditional IT infrastructure, due in large part to its on-demand model for providing computing resources. In “Have it your way” fashion, companies and institutions can choose from different categories of service, ranging from basic server instances to complete application delivery platforms, as offered by Salesforce.com. Leveraging capacity already in place, businesses can quickly deploy new applications with less development effort, capital investment and ongoing support.Telecom service providers, looking to derive the same benefits, are now investigating cloud computing for delivering IP media services across public and private networks. A significant hurdle is that public Internet networks were not designed to satisfy the telecom industry’s more stringent requirements around real-time performance and reliability. For those developing cloud-based telecom solutions, this paper examines some of the major considerations associated with deploying IP media services, such as VoIP, video, fax and conference mixing. Recently, video traffic on the Internet has been increasing dramatically as video sharing sites including YouTube, Internet broadcasting and video on demand (VOD) services become popular. By 2014, video traffic is estimated to account for 91% or more of the global consumer IP traffic
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