Date of Publication :7th November 2015

Abstract: “Big data” causes “big buzz,” with widely varying opinions about what the phrase means. Some database professionals are even skeptical about what value, if any, their organizations can obtain from big data. This paper examines the growing prevalence of big data across nearly every industry and explains why being good at using big data is critical for today’s businesses. Some technology vendors in the legacy database or data warehouse spaces say “big data” simply refers to a traditional data warehousing scenario involving data volumes in either the single or multi-terabyte range. Such is not the case. Today, big data isn’t limited to traditional data warehouse situations, but includes real-time or line-of-business data stores used as the primary data foundation for online applications that power key external or internal business systems.

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