Open Access Journal

ISSN : 2394-2320 (Online)

International Journal of Engineering Research in Computer Science and Engineering (IJERCSE)

Monthly Journal for Computer Science and Engineering

Open Access Journal

International Journal of Engineering Research in Computer Science and Engineering (IJERCSE)

Monthly Journal for Computer Science and Engineering

ISSN : 2394-2320 (Online)

Reference :

    1. KiandokhtHadadi, Mahmoud Khalid Almsafir“The Relationship between Mobile Marketing and Customer Relationship Management (CRM)”
    2. Shenglei Pei “Application of data mining technology in the tourism product's marketing CRM”
    3. Whittaker, Steve ,Jones, Q. ; Terveen, L. “Managing long term communications: conversation and contact management
    4. DingqiYang ,BinGuo ; Daqing Zhang “Better Organizing Your Contacts: An Empirical Study of an Intelligent Social Contact Management System”
    5. Bin Guo ,Daqing Zhang , Dingqi Yang , Zhiwen Yu , Xingshe Zhou “Enhancing Memory Recall via an Intelligent Social Contact Management System” [6]Herceg, P.,Madison, D. “Multichannel customer contact management
    6. Chi-Lun Liu “Contact Information Management System Architecture for Social Media”
    7. S. Dhanabal,Vishnu Kumar Kaliappan“Improving retailers profit for CRM using Data Mining Techniques”
    8. Shutao Dong, Kevin Zhu “The Business Value of CRM Systems: A Resource-Based Perspective”
    9. Abo-Gom'a, Naeem Abo Hafez"The principles and methodology of scientific research in management" (Cairo: The Arab Organization for Management Improvement, 2009)
    10. Baran , R. J. “Principles of customer relationship management” (Thomson Higher Education, U.S.A., 2008).
    11. Bazar'a, Mahmoud Sadik “The researches of Marketing for Planning, Monitoring and Marketing Decision-making” (Cairo: The publisher is not mentioned, 1995).
    12. Brink , D.& et.al " The effect of strategic and tactical cause – related marketing on consumers' brand loyalty", Forthcoming Journal of Consumer Marketing, 2006.

Recent Article