Author : Mauli Ranjan 1
Date of Publication :7th December 2016
Abstract: In the field of web development, there are various approaches delineated and designed which are utilized throughout development method of a website in order to make it a success. These approaches or methodology to make a website rank highest in the search result of a search engine are termed as “Search Engine Optimization”. In simple words, the basic approach that can be adopted to increase the user traffic on a website is known as Search Engine Optimization. SEO focuses on two key areas named as On-Page Optimization and Off-Page Optimization. Each key area has its own blessings and drawbacks. The paper brings out the consideration to the awakening of Search Engine Optimization, followed by the detailed study of the various elements that plays a vital role in making a website high ranking and well optimized.
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