Author : Miss. Nadaf S. M 1
Date of Publication :7th February 2017
Abstract: The CRM helps to managing the company’s interaction with the current potential future customers. The main motto behind this project is to increase the profits through company’s website. This CRM track customers views belongs to that basis company manufacture that related product that is viewed by customer on website. CRM helps to improve customer service by finding small problems which can be solved means through the analysis of customer base’s buying strategy a company might see that this customer interested in particular product. we can take feedback from customer for making marketing more effectively. Belongs to that feedback other customer came to know that this product is good and they are also buy that product. CRM services provide the ability to a company for producing, allocating and managing requests along with customer needs. We also make customer and company relationship more effective by sending personalized messages or mails to wish them on particular occasion like customer birthday, anniversary and another special days. Customer satisfaction has important thing for the economic performance of company because it has the ability to increase customer loyalty and usage behaviour and reduce customer complaints.
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