Open Access Journal

ISSN : 2394-2320 (Online)

International Journal of Engineering Research in Computer Science and Engineering (IJERCSE)

Monthly Journal for Computer Science and Engineering

Open Access Journal

International Journal of Engineering Research in Computer Science and Engineering (IJERCSE)

Monthly Journal for Computer Science and Engineering

ISSN : 2394-2320 (Online)

Customer Relationship Management

Author : Miss. Nadaf S. M 1 Miss. Koli A. D 2 Miss. Patil P. B 3 Miss. Kamble R. U Assi. Prof. Kambare S. M 4

Date of Publication :7th February 2017

Abstract: The CRM helps to managing the company’s interaction with the current potential future customers. The main motto behind this project is to increase the profits through company’s website. This CRM track customers views belongs to that basis company manufacture that related product that is viewed by customer on website. CRM helps to improve customer service by finding small problems which can be solved means through the analysis of customer base’s buying strategy a company might see that this customer interested in particular product. we can take feedback from customer for making marketing more effectively. Belongs to that feedback other customer came to know that this product is good and they are also buy that product. CRM services provide the ability to a company for producing, allocating and managing requests along with customer needs. We also make customer and company relationship more effective by sending personalized messages or mails to wish them on particular occasion like customer birthday, anniversary and another special days. Customer satisfaction has important thing for the economic performance of company because it has the ability to increase customer loyalty and usage behaviour and reduce customer complaints.

Reference :

    1. Brenner Walter, Gebert Henning, Geib Malte, Kolbe Lutz. “Knowledge-enabled customer relationship management: integrating customer relationship management and knowledge management concepts.” Emerald insight. Sat. 13 Mar. 2010.
    2. Chalmeta Ricardo.(2006) Methodology for customer relationship management. The journal of systems and software 79. pages 1015-1024
    3. Christopher Bull (2010). "Customer Relationship Management (CRM) systems, inter-mediation and disinter-mediation: The case of INSG ." International Journal Information Management 30.1: 94-97
    4. Christopher Bull.(2003) "Strategic issues in customer relationship management (CRM) implementation." Business Process Management Journal 9.5: 592-602. Emerald Insight.
    5. Hsieh H. Ming (2009). A case of managing customer relationship management systems: Empirical insights and lessons learned. International journal of information management vol 29 pages 416-419

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